La 4ème de couverture indique : "An excellent collection of fascinating and useful case studies describing the challenges and triumphs of implementing a wine tourisme strategy. An engaging read for wine hospitality managers, enthusiasts, and students" - Dr.
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Don Getz, Author of Explore Wine Tourism" et "Best practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions."
