La 4è de couverture indique : "Sustainable wine businesses are being crafted around the world, fulfilling the industry's number one priority -leaving the land in better shape for the next generation.
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Using four case studies of wineries in both the Old and New Worlds, this book shows students and scholars how to develop and defend metrics for benchmarking wine business sustainability and justify new investments supporting this; it then analyzes and compares various wine businesses to other businesses using these sustainability benchmarks. By implementing a "sustainable" strategy in the wine industry, future generations can benefit from growth, long-term profitability, and continuing success of the wine industry for years to come."
